Last few days Hindi imposition has become a hot topic after series of unfair and insulting events against Tamil speaking Indians for not knowing the language.

Few days ago, at Chennai airport, CISF officer asked DMK MP Kanimozhi to talk in Hindi and questioned her patriotism for not knowing Hindi, by asking "Are you an Indian?" for not knowing Hindi. Similarly in a webinar held by the Ministry of AYUSH, Ayush official allegedly told Tamil NAdu doctors to leave when they asked him to speak in English as attendees from TN not able to understand Hindi.

Similarly, P. Maniyarasan, the coordinator of the Cauvery Rights Retrieval Committee and Tamil nationalist leader , had raised the question in English about the functioning of the Cauvery Arbitration Tribunal in English, but the Union Ministry of Water Resources had replied only in Hindi.

Moreover, in a recent interview, director Vetrimaran mentioned that he was being stopped by the officer at the airport for 45 minutes for not speaking in Hindi.

Meanwhile, the picture of composer Yuvan Shankar Raja and a young actor, ‘Metro’ Shirish, wearing designer t-shirts with words against Hindi imposition has set Twitter on fire.

In the photo, Yuvan was wearing a t-shirt with an image of poet-saint Thiruvalluvar and "I am a Tamizh pesum Indian" (I am a Tamil speaking Indian) printed on it is listening to Shirish whose t-shirt says "Hindi Theriyadhu Poda" (I do not know Hindi. Go man).

The picture was posted by Shirish with a caption “deep in discussion, good things coming our way...!”. Yuvan retweeted it with a thumbs-up emoji.

Deep in discussion , good things coming our way ... ! 😬😬🥰🥰 @thisisysr pic.twitter.com/VSgaNQQNvw

— 𝙈𝙚𝙩𝙧𝙤 𝙨𝙝𝙞𝙧𝙞𝙨𝙝 (@actor_shirish) September 5, 2020

Following this, actor Shantanu and his wife Kiki posted a picture on Twitter wearing a similar t-shirt.

Back to தொழில் .... something interesting on the work front 😉 #KeepCalm #SpreadLove @KikiVijay #WithLoveShanthnuKiki pic.twitter.com/vg9Vx6Hy4S

— Shanthnu 🌟 ஷாந்தனு Buddy (@imKBRshanthnu) September 5, 2020

Soon the tweet set off a frenzied action on Twitter with appreciation pouring in from various quarters for the celebrities and netizens and one of the popular verses used on the t-shirts, Hindi Theriyathu Poda , was converted into a hashtag in Tamil(#இந்தி_தெரியாது_போடா) and trended for the whole of Sunday.

BJP accusing the DMK party of being behind the move, as a retaliatory action, another hashtag, DMK Venam Poda (No need for DMK. Go man), was also trended on Twitter on Sunday afternoon, because of BJP IT wing.

By Sunday evening, the t-shirts became both a fashion and a political statement with people posting pictures wearing them on social media. DMK youth wing secretary Udhayanidhi Stalin was seen wearing the t-shirt during a virtual meeting on Sunday evening.