Netflix has yet to officially launch in Asia, but it looks as though the current top dog in streaming video-on-demand will be beaten to that market.

Singaporean telecommunications company Singtel Group, Sony Pictures Television and Warner Bros. Entertainment have established HOOQ, a joint venture start-up, to offer a regional over-the-top (OTT) video service in Asia.

HOOQ will be rolled out progressively in the Singtel Group’s Asian footprint, including Indonesia, the Philippines, India and Thailand. With over 15,000 international and local titles in its catalogue, Hooq will offer its services in India from June at Rs. 199 per month. Hooq says that with the Rs. 199 subscription, users will be able to access content across five devices, and two devices can be used simultaneously.

HOOQ partnered with studios like YRF, UTV Disney, Rajshri, Reliance, Shemaroo, Sri Balaji, AP International and Whacked Out Media in India.

HOOQ has now joined hands with top South Indian broadcaster Sun TV in a multi-year deal. The deal comes after HOOQ’s deal with Yash Raj Films and Shemaroo Entertainment.

HOOQ will carry Sun TV’s library that includes a mix of super hit films in Tamil, Telugu, Malayalam and Kannada languages.

Sun TV group CEO S L Narayanan said, “We are excited about the possibilities arising out of our association with HOOQ, a digital distribution platform of impeccable lineage. Sun TV holds a large library of blockbusters and timeless classics with enduring appeal.”

“Sun TV Network’s extensive library with titles from Tamil to Malayalam will help us ensure we have something for everyone in India. More importantly, we want our customers to continue to enjoy the largest and best catalogue of Hollywood and Indian content of any service available today,” added HOOQ CEO Peter Bithos.

It may be recalled that Asian OTT player HOOQ recently set shop in India with over 30,000 hours of movies and TV series.