After entertaining people for over four decades, prestigious AVM Productions has taken a decision that will go down in history as a landmark movie.

It has churned out a flick primarily targeted towards internet audience. AVM Productions has made a movie titled Idhuvum Kadandhu Pogum, a movie dedicated to netizens.

The run-time of the movie is 55 minutes. Aparna Guhan, co-producer of the film, has claimed that the internet is the future. Hence, they have come up with a content exclusively for internet audience. Aparna Guhan is cautious above the development as the concept is still in its early stages. As it is in the testing stage, they don’t wish to churn out movies in a large scale.

However, they also want to make feature films for netizens. Idhuvum Kadandhu Pogum is directed by Anil Krishnan and Srihari Prabhakaran. The movie features Sivaji Dev, Ravi Raghavendhar and Shilpa Bhat in the key roles. AVM Productions has produced above 100 feature films till date. Bhookailas, Parasakthi, Kalathur Kannamma and Server Sundaram are some of its notable movies.