Update: The day-long fast being organised by Kollywood kicked off at Nadigar Sangam premises this monring.

The South Indian Film Artistes Association has planned to show their solidarity for the Lankan Tamils by holding the fast.

The likes of Suriya, Karthi have already assembled at the venue. The likes of Rajnikanth, Kamal Haasan and several others including Ajith and Vijay will be taking part in the day-long fast organised by the Nadigar Sangam.

All shootings have been halted as the actors and members of various other trades in Kollywood come together to support the cause of Tamils in neighbouring Sri Lanka.
Earlier:
For a second time within two weeks, the Tamil film industry will join hands to observe a day-long fast Tuesday against the reported genocide of Tamils in Sri Lanka. The first fast was observed March 19 here.

While the Tamil Nadu Film Directors Association (TANTIS) and Film Employees' Federation of South India (FEFSI) spearheaded the earlier fast, the "Nadigar Sangam" - also known as South Indian Film Artistes' Association (SIFAA) - will fast in support of Sri Lankan Tamils today.

"We received an overwhelming response for our token fast in March. However, everybody from the industry couldn't participate because of tight schedules. This time, we are hopeful of a bigger turnout. Actors who couldn't make it last time have postponed shooting to join the fast," a member of SIFAA said.

"(Actor) Ajith sir has already postponed his shooting, while Kamal sir and Rajini sir are likely to join. We are happy with the response we have received since the token fast, but we hope for more," he added.

Does the presence of all actors make a difference?

"Last time, the fast was initiated by the directors' association. This time the artistes will take part too. If all big actors join the fast, the movement is sure to pick up momentum and will help in highlighting the issue more," he said.

The fast will take place at the "Nadigar Sangam" premises here.

"We have cancelled all shootings for the day and have also requested everybody shooting out of Chennai to return and participate in the fast," a SIFAA member added.