Superstar Rajinikanth's much hyped 3d motion capturing technique film has been making news ever since. The film directed by Rajini's daughter Soundarya R Ashwin, with the help of KS Ravikumar, who has also penned the story & dialogue.


The latest buzz is that Kochadaiyaan's satellite film rights has been sold to Jaya TV (now the ruling party AIADMK's channel). The film which will also be released in various other languages, has sold the Telugu rights to Messrs Lakshmi Ganapathy Films, Hyderabad.

Earlier during the release of Sivaji, the film was sold to Kalaignar TV the then ruling party DMK's channel. Later when the magnum opus Endhiran was produced by Sun Pictures, the film's rights were bagged by Sun TV.

Not only that, the film's marketing team has planned for distribution of mobile phones in partner with Karbonn Mobiles to 5 lakh people in September or October, which is when the film's audio launch is also being planned. The mobile will not just feature exclusive wallpapers of the film Kochadaiyaan, signature tune ring-tone, trailer and behind the scene clippings, but will also carry a digital autograph of the superstar behind the phone panel. The mobile will alos feature Rajini's famous dialogues.

The Music Release of the film is planned in Tokyo and multi-city premieres of the film are being planned across Los Angeles, London and India. The film has been currently shot in Kerala, London, Hong Kong and in Chennai.

The film is targeted at Diwali release across various languages (Tamil, Telugu, Hindi,English & Japanese). The film produced by Sunil Lulla, under the banner of Eros International, is also co produced by Media One Global Entertainment. The film's music is scored by AR Rahman, while art direction is by Vel.

The film stars Deepika Padukone as the female lead, while the rest of the cast include, Sarathkumar, Aadhi, Shobana, Rukmini Vijayakumar, Jackie Shroff and Nassar.

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Superstar Rajinikanth's much hyped Kochadaiyaan is making waves much before its release. Slated for an end of year release, already the movie's satellite television rights have been sold to JayaTV, seen as the ruling AIADMK's mouth piece channel. Eros International, the producers have not disclosed the price yet, but industry sources say it is a huge deal. Five years ago, Rajinikanth's blockbuster Sivaji's TV rights were sold to Kalaignar TV reportedly for around Rs. 5 crore. The then ruling party DMK's mouth piece television wasn't even launched at that time.

There's more in store for fans. Five lakh mobile phones with embedded behind-the-scene clippings and the film's trailer would be launched around September. The highlight would of course be Rajinikanth's autograph on the back of the phone. A mobile manufacturer has been roped in for this.

Kochadaiyaan is an adventure movie that would feature Deepika Padukone as Rajinikanth's lead lady. Directed by the superstar's younger daughter Soundarya R Ashwin, Oscar winner A R Rahman scores music.

Though originally, Rajinikanth was scheduled to make Rana, the project was temporarily shelved after the actor's kidney ailment that took him to Singapore for treatment. The innovative monetisation drive is expected to make good the losses, besides promoting the superstar's brand value.