It was a harmless publicity gimmick for a film that became serious.

Anjali of Angaditheru and Engeyum Eppodhum fame has gone ahead and released a press release, denying that she is in love with Jai, her co-star.

Remember that there were reports in media about the sizzling chemistry between the pair in Engeyum Eppodhum and later during the promotion of the film. In fact director Murugadoss who is the producer of EE, before release of the film tried to promote the pair as “madly in love”.

After the film turned out to be a runaway super hit, the audiences too thought that their on-screen chemistry was real.

Murgadoss cashed in on it by making them compere the 7aum Arivu audio launch. The fine pair tickled the audiences with their smart one-liners and camaraderie, which brought them even closer.

But once EE became a hit the pair realised that unknowingly they were attracted to each other. However Anjali realised that all the publicity would be bad for her career which is now on the upswing.

The actress has now gone ahead a step further by not only denying her affair with Jai but also making a statement that she will never act opposite him!

Like the old adage “there is no smoke without fire”, Anjali`s decision to deny her affair with Jai after taking him up the garden path smacks of double standards.

In this industry even romances are created to make the box-office jingle.