Did you ever imagine that South Indian actors like Prabhas and Jiiva could overshadow Bollywood big budget films in the overseas market? But that's what's happening in 2011! Trade analysts opine that filmgoers in the UK, USA and Australia are thronging theatres screening Tamil and Telugu films more than theatres screening Bollywood fare.
"South Indian films are doing exceptionally well this year. Take the case of Telugu releases like Mr. Perfect, Teenmaar and 100% Love or Tamil ones like Ko, Vaanam or Engeyum Kadhal; each has had bigger openings compared to Hindi films that released alongside them," trade analyst Taran Adarsh said, adding that the average business for most of these films, which release in 20 plus theatres, is between $600 to $1,000.
Taran attributed this immense success to the fact that a majority of the Indian population overseas are very keen about new South Indian movies. "Distributors are slowly becoming confident enough to release their films abroad. The success of films like Endhiran last year has been a great factor that has brought in this change," he added.