'Rowthiram Pazhagu' is a famous proclamation by Mahakavi Bharathi. And Jeeva, who is riding high on a success wave thanks to 'Ko', is just doing it in his forthcoming film, aptly titled 'Rowthiram' by debutant director Gokul.

"The important reason behind many atrocities in the society is lack of anger among public. People become mute spectators for violent incidents. The film tries to find a solution to it," the actor says.

"Gokul is a good story –teller and I was impressed with Rowthiram script when he narrated it to me. My co-star in the film Shriya Saran is a great performer and all these things will make 'Rowthiram' a treat to watch," he adds.

On 'Ko', he says, "We all expected that the film would become a hit but such a grand opening is something stunning. Tamil audiences have once again proved that they would always support hardwork."