Tamil film industry has likely acquired the Bollywood tactics of promoting its films now. Gautham Menon started off the innovative means of hosting audio launches with his 'Vinnaithaandi Varuvaaya' and his recent production 'Veppam'. These occasions were like poles apart from usual functions as it didn't have a long queue of celebrities praising the works. Ko Audio Launch Stills, Jeeva's Ko Audio Launch Photo Gallery

'Ko' music was released last evening in an elegant style at Image Auditorium that had a wonderful performance of actors and playback singers of 'Ko'. With the songs emerging to be instant hits much prior to this launch, the fans were invigorated catching up with the performances.

Karthik and Pia shook their legs decorously and didn't miss to be the cynosure of everyone's eyes. Jeeva and Ajmal appeared in casual looks while Harris Jayaraj graced over the occasion along with his wife and kid. Priyadarshan, Udhayanidhi Stalin were the other celebrities attending the event.

The photographers were curiously looking out to click pictures on special celebrities unveiling the audio CD, but were pulled in for a great surprise. Guess what? The photographers themselves were called upon the dais to launch the album as the film's protagonist plays the role of photo-journalist.