Hits of Kollywood 2010 - Half Yearly hits of Tamil Movies 2010

Suriya's Singam, directed by Hari, was a run-of-the-mill mass masala film, but it was watchable because of the awesome performance of Suriya as a cop. Hari refuses to move away from the comforts of the formula, and believes that he can go on rehashing his earlier films. Ultimately, it is Suriya who carries the film to the winning post.
His passion and the way he brings an ordinary, regular, larger-than-life hero alive on screen is a lesson for other commercial heroes.
Verdict: Super hit
Half-yearly report: Hits of 2010
Lingusamy, a past master at packaged entertainment, was back with Paiyaa - a road movie laced with mass elements and extraordinary songs picturised in a stunning manner. Credible performances from its lovable lead - Karthi and Tamannaah - make up for the holes in the story. Technically, it is Lingusamy's best work, enriched by Mathi's eye-catching camera work, Antony's crisp editing, Rajeevan's exotic set designs and Yuvan Shankar Raja's foot tapping music.
Verdict: Super hit
Half-yearly report: Hits of 2010
Gautham Menon's Vinnaithandi Varuvaya clicked big time with urban audiences. The film was backed by awe inspiring performances from the lead pair, Manoj Paramahamsa's eye-catching frames, AR Rahman's songs, great screenplay and a stunning climax. It was a return of romance and struck a chord with anyone who has fallen in love, felt the unbearable anguish of loss, and knows the feeling that binds people in love together.
It stresses the fact that Tamil cinema has to break the mould if it aims to grab eyeballs.
Verdict: Super hit

Half-yearly report: Hits of 2010
CS Amudhan's Tamil Padam, a hilarious spoof on Kollywood, went on to be a huge grosser. Making a spoof on Tamil films is a sensitive issue, as our heroes and industry people are not willing to be criticized. Amudhan's satirical look at Tamil cinema was a welcome change. The film worked big time to a large extent because Tamil cinema has more cliches than any other cinema in the world. The director hits out at our larger-than-life heroes who specialise in mass masala and cardboard ''heroism''.
Verdict: Super hit
Half-yearly report: Hits of 2010
Vasanthabalan's Angadi Theru, a raw, hard-hitting realistic film, pulled at your heart strings. It had enough drama and powerful characters to keep the story flowing. The film is also an expose on the inhuman conditions young people have to undergo to make a living in Chennai's urban jungle. It was an honest film. Full marks to director Vasanthabalan and producers Ayngaran International, for backing such a bold and brave film.
Verdict: Hit
Half-yearly report: Hits of 2010
Selvaraghavan's action adventure Aayirathil Oruvan was a brave attempt at trying to come out with something new in the placid world of Tamil cinema. Breaking away from the shackles of stereotypes, the director transports us to a whole new world and, at the end of it all, we are dumb stuck by the visuals, the packaging and the new way of storytelling. The film has a terrific first half with a basic thread, comedy, action, eye-catching song picturisation, stunning visuals and grandeur. The film combined violent action with murky mysticism.
Verdict: Hit
Half-yearly report: Hits of 2010
Raavanan is technically the finest movie made in recent times - superb camerawork by Santosh Sivan and Manikandan, never-seen-before stunning locales and crisp editing. The major plus is Vikram as Veera who towers above all. He brings a primal mixture of beauty, affection and savagery to the character. You can feel the earnestness of his intentions and the wetness of his tears, especially in the climax. He adds the little touches that make all the difference to the film.
Verdict: Hit
Half-yearly report: Hits of 2010
The film is an homage to cowboy films. In particular, the director pays tribute to Karnan's Tamil cowboy adventure Ganga, made 37 years back with Jayashankar in the lead. His idea was to make a film in the same genre by mixing comedy with action, laced with one-liners, slapstick humour, sentiments, and songs. The highlights are Muthuraj's sets and Sai's costumes, which give it the feel of a cowboy film. Alagappan's camera work, especially the outdoors, gives it a wide-canvass look. The crisp editing of Raja Mohammed makes the film racy in the second half. GV Prakash's background score is awesome.
Verdict: Hit

Half yearly Report Card. 5/58

Six months have passed this year and Kollywood is ready for the half yearly evaluation. A lot of water has flown down the Kollywood River. Expectations going sour, doubtful starters winning the race it all happened in the past six months.
January started with much expectation as one of the much expected and much delayed film ‘Aayirathil Oruvan’ releasing on Pongal day. The very first day of the year had three releases but they weren’t the harbingers of hope. Pugaipadam, Nil Kavani Ennai Kadhali and Thinichal opened on the first day of the year with much publicity but the advertisements weren’t enough to life up the film.
All eyes were on Pongal day which saw only four releases. Brothers were pitted against each other with ‘Aayirathil Oruvan’ and ‘Kutty’. But both the brothers lost the race. In fact there was no winner at all. Expectations turned out to be a burden and Selvaraghavan was named confusing director for his ‘AO’. The fate of the film even denied credits for the superlative performances of Remma Sen and Parthiban. ‘Kutty’ was fresh but it wasn’t a Dhanush film and failed for having spiced up with too much Telugu flavor in the Tamil version. The other two Pongal films ‘Naanayam’ and ‘Porkkalam’ were different but didn’t have the star value to make it. ‘Naanayam’ was sweet, suave and savvy but still failed.
The other big day in January was not the Republic Day but January 29. Goa, Thamizh Padam, Jaggubai, Kathai and Dhairiyam. ‘Goa’ was a mixed wine and the debate is still on. But the dark horse ‘Thamizh Padam’ was a hit and a massive hit. It deserved the success for introducing the genre spoof in a gravely polarized Tamil market. Kudos to the producer and director. ‘Jaggubai’ was in news more for it’s release on the internet even while it was in the labs. The proven successful duo of Sarath Kumar and K S Ravikumar sadly couldn’t make it this time.
February had only four releases in the whole month and the month belonged to Gautham Menon’s ‘Vinnaithandi Varuvayaa’. The silky soft romance blew away all competitors including Vishal’s ‘Theeradha Vilaiyattu Pillai’ and Sreekanth’s ‘Rasikkum Seemane’ that were released in February.
March saw the pouring of all that were delayed or postponed for ostensible reasons. Every body wanted to catch in the summer holidays. The twelve releases of the month were assorted. From stars to starlets to new faces the month had variety. From outright commercials like Jeeva’s ‘Kacheri Aarambam’ and Bharath’s ‘Thambikku Intha Ooru’ to offbeat ‘Aval Peyar Thamizharasi’ and ‘Karunai’ to fresh ‘Mundhinam Parthene’ and ‘Yadhumagi’, the month of March had a variety. But… but ‘Angadi Theru’ releasing at the end took all the cake and is still going strong. The Vasanthabalan film managed the rare act of striking a chord with both the masses and critics. Called a human film ‘Angadi Theru’ will cross 100 days in a couple of day.
April was a kind of significant month of the first half of this year. It started with Lingusamy’s ‘Paiyaa’ and ended with Vijay’s ‘Sura’. Both became diagonally opposite at the box office. ‘Paiyaa’ reiterated the stardom of Karthi and ‘Sura’ questioned the box office power of Vijay. All the films in between these two in April were sandwiched including the legendary star cast ‘Rettaisuzhi’. Some blamed it on the IPL Cricket matches between March 12 and April 25 for the poor show of films.
All those who feared the killer bite of ‘Sura’ bravely showed up in May. Thirteen films were released in May and Suriya’s ‘Singam’ ruled the roost. The other one to make a decent outing was ‘Irumbu Kottai Murattu Singam’. The message here is even the summer holidays weren’t attractive to film makers which is a dangerous signal to the Tamil film industry. 
The last month of the first half June also wasn’t a great shake. Other than the most anticipated film of the year ‘Raavanan’ the month had ten other releases. ‘Raavanan’ took a massive opening thanks to the hype and expectations created around it. The high run continued and ‘Ravaanan’ remained on top with the help of unexpected holidays for the Tamil conference.
Of the 58 films released only five were unanimous super hits. That is not even ten percent success. And all the five winners were very different from each other. ‘Thamizh Padam’ is a spoof. ‘Vinnaithandi Varuvaya’ is a romance. ‘Angadi Theru’ is a reality. ‘Paiyaa’ is a road. And ‘Singam’ is a spicy hot masala. So you can’t even say people like only a particular kind of film. Much expected films backed by big names like ‘Aayirathil Oruvan’ and ‘Raavanan’ did not elicit the desired response.
On the whole the first half yearly report card of Kollywood has very little to cheer but a lot of introspect. Wishing a happy second half!

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