Karthi's Alex Pandian has started aggressive promotions on television. It has pulled off a promotional coup by showing the full song 'Bad Boys..' which was premiered on Sun Music.

Alex Pandian is an action masala entertainer directed by Suraj that features Karthi and Anushka in the lead roles, while Santhanam plays a pivotal supporting role. Devi Sri Prasad composed the music. The film is scheduled to release for Pongal 2013.

Studio Green have started promoting the film nearly a month before its theatrical release. The song 'Bad Boys..' has potential to be a mass hit as Karthi does a Gagnam style dance.

Remember in Tamil cinema, a song is premiered on television only a few days after its theatrical release. Now Alex Pandian has broken the rule and others are sure to follow.